How Facebook And Campbell Soup Are Trying to Read Your Mind
Facebook Inc. this spring commissioned a San Francisco company called SalesBrain to gauge how consumers responded to ads viewed on a smartphone versus a TV screen. Neural researchers used various sensors to measure perspiration, heart rate, eye movement, and brain activity of the 70 participants. Their conclusion: People get more out of information on a mobile phone than a TV, and watching television forces the brain to work harder to combat distractions.
Hey, check out all the research scientist jobs. Post your resume today!
Hey, check out all the research scientist jobs. Post your resume today!