HealthSTAR Communications And Veeva Expand Partnership

MAHWAH, N.J.--(BUSINESS WIRE)--HealthSTAR Communications, a leading healthcare communications company comprised of a fully integrated network of companies designed to provide a comprehensive portfolio of unique and traditional healthcare marketing services, announced it has received certification from Veeva Systems on the integration between HealthSTAR’s MER360™ engagement management platform and Veeva CRM Events Management.

Certification ensures that the technical integration between these two market-leading solutions will provide customers a full, end-to-end solution for enterprise-wide planning and execution of compliant events.

“HealthSTAR’s nineteen-plus years in the events management space has allowed us to approach this integration with the extensive knowledge needed to ensure seamless execution and delivery of events for Veeva CRM clients,” said Chris Sweeney, CEO, HealthSTAR Communications.

HealthSTAR’s approach to an integrated solution with Veeva utilizes technology and service that work synergistically with Veeva CRM Events Management to provide clients with a single end-to-end solution for all of the business requirements from speaker nomination and contracting through program execution and closeout, financial and attendee reconciliation, reporting and analytics, aggregated spend and transparency reporting.

“We are delighted that the integration of HealthSTAR’s MER360 platform and Veeva CRM Events Management has been formally certified providing customers with a compliant end-to-end solution for planning, managing and tracking events. Combined with the extensive range of services that HealthSTAR offers, the certified integration provides customers with the ability to manage events more easily and efficiently,” said Andrew Fuchs, Senior Director of Commercial Strategy at Veeva.

“Our approach also included retaining a Veeva events subject matter expert (SME) that has implemented Veeva CRM Events Management in multiple ex-US countries. This was not only important during this integration, but will be invaluable to clients implementing Veeva CRM Events Management – allowing us to simplify the overall process by sharing real-world experience in successful implementations,” Chris said.

About HealthSTAR Communications

HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. The company’s core competencies include: speaker and consultant management, excellence in services delivery, compliance adherence and reporting, Integrated/independent/network technology solutions, defined implementation approach and experienced teams. HealthSTAR Communications also provides a full-service agency that offers advertising, public relations, medical communications and market access solutions.

HealthSTAR has executed more than 1.5 million compliant speaker programs since 1998 and continues to execute over 50,000 live and virtual speaker engagements each year. HealthSTAR Communications is based in Mahwah, New Jersey. For more information, please see www.healthstarcom.com.