Great Medical Devices Start With Great Design

Before Apple legend Steve Jobs brought beautiful, elegant consumer tech devices to the masses, design was thought of as little more than the art of choosing a color scheme.

“Most people make the mistake of thinking design is what it looks like,” Jobs was famously quoted as saying. “People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

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