Can You Guess Which Pharma Giant Spends $1 Billion+ A Year On Direct-To-Consumer Ads?
In 2014, pharma giant Pfizer (NYSE:PFE) spent more than $1 billion on ads in an effort to raise consumer awareness for its drugs. That fact raises an interesting moral question: Should this type of marketing be allowed?
In this clip from The Motley Fool's Industry Focus: Healthcare, contributor Brian Feroldi joins analyst Kristine Harjes to discuss the pros and cons of allowing big pharma companies to market their products directly to consumers.
In this clip from The Motley Fool's Industry Focus: Healthcare, contributor Brian Feroldi joins analyst Kristine Harjes to discuss the pros and cons of allowing big pharma companies to market their products directly to consumers.