Advice: Controlling Your Online Image While Looking for Work

WSJ -- As blogger Geoff Hibner noted this week, maintaining your image online is a powerful tool when it comes to making connections or landing a job. However, with so much information available, it can be tough to control what potential employers can learn about you. To manage your web presence, start out by creating your own content online to help showcase your expertise and “push down information you don’t want” others to see lower on the online search results, says Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success.” Here, Mr. Schawbel weighs in on other strategies to manage your online presence.