A Gutsy Move: Valeant Runs Super Bowl Commercial For Xifaxan

Valeant Pharmaceuticals let loose its anthropomorphized, antsy “Gut Guy” during the third quarter of the 2016 Super Bowl. This ad for diarrhea drug Xifaxan is already making a splash: You can see the commercial here.

But, considering the steep costs of Super Bowl ads, is it funny enough to excuse Valeant’s shameless price gouging?

Back to news